It’s in our DNA - Farah know how to make trousers. Founded in Texas 1920, we started with workwear, so we understand the craft of well-constructed, durable clothing.
Connecting the past to the present and together with a series of influential artists, activists and change makers, Farah // The Original Trouser Company continues to authentically execute what we know best; signature pieces, designed for the modern man to confidently curate their own individual style and story.
For AW24 and to introduce our new trouser collection, we are joined by creative artist Trackie Mcleod and singer/songwriters Flohio and Willie J. Healey.
“Bonding Farah’s subcultural heritage to current contemporary collectives and free-thinking individuals, acknowledges not just the origins and craftsmanship pivotal to the brand that have helped shape the aesthetic landscape of times before but also celebrates Farah’s continued influence on a new generation rising.”
Chris O’Brien, Brand Creative Director, Farah
Renowned for his eclectic blend of indie rock, pop and retro influences, Willie J Healey is often cited as your favourite artist’s favourite artist. The Oxfordshire singer-songwriter has received critical acclaim, with his latest album ‘Bunny’ earning the title of Album of The Year from BBC 6 Music. His music continues to captivate an unwavering and ardent fanbase.
@williejhealey
Willie wears our Hawtin relaxed fit, crop jean with a mid waist and zip-fly. Designed loose from the thigh and finished with a wide cropped hem.
The Nigerian-born, South London based, British rapper, party starter and artist extraordinaire is a trailblazing, fiercely independent force, carving out a unique lane for herself in the music industry.
@Flohio_
Flohio wears our Hawtin relaxed fit, crop jean with a mid waist and zip-fly. Designed loose from the thigh and finished with a wide cropped hem.
Best known for his text-based work, Trackie McLeod is a Scottish artist based in Glasgow. Recontextualising our relationship with everyday colloquialisms, his bold approach to sculpture, textiles and print, combined with his affection for Scottish patter, creates a visual style best described as 'a blend of tongue-in-cheek humour, a touch of sarcasm, and a pint of Tennent’s Lager!'
@Trackiemcleod
Trackie wears our Elm Slim Fit trouser, with a slim-straight leg and a constructed single-button waistband.
Willie wears our Hawtin relaxed fit, crop trouser with a mid waist and zip-fly. Designed loose from the thigh and finished with a wide cropped hem.
Flohio wears a check trouser from our Farah archive.
Trackie wears our Norwood Regular Fit Jean with a gentle tapered leg, designed to sit mid-waist.