Go Reggae Warriors!

Farah has been entwined in Jamaican culture since the 1970s. As Jamaica embarks on its debut appearance at the Rugby League World Cup, we wanted to honour the roots and connection between Farah and the country. 

The team is pitted against Ireland, New Zealand and Lebanon for their group games, across England. To mark this historic moment, we headed up to their training base in Leeds to understand more about the team, Jamaica and the players personal connections with Farah. Our interviews with prop forward Ross Peltier, half-back James Woodburn-Hall (interview coming soon on our insta!) and winger, Abevia McDonald express what it truly means to be part of the tournament and to represent team Jamaica.

We caught up with fellow team sponsor and Reggae legend, Levi Roots, in our Farah London Earlham Street Store talking about his memories of Farah as a teenager growing up in South London. Levi wears our Lovers rock AW22 collection.

We’re delighted to be the Official Off-Field Sponsor for the Jamaican Rugby League Team, with the limited edition collection now available to purchase on our website.

Good luck boys. Out of Many, One People 🇯🇲