Aftercare
One of the biggest impacts individuals can make is knowing how to best look after their clothes.
A report by McKinsey & Company and Global Fashion Agenda discovered that 30% of the carbon footprint from a single piece of clothing comes from the way it’s laundered.
Adopting a more responsible approach means looking at the full life-cycle of a garment, including its aftercare which is why Farah joined the international Clevercare campaign so all labelling has clear guidance on the best ways to launder our clothes.
From increasing the number of times clothes are worn before they are washed to dropping the temperature down to 30 degrees; line drying rather than using a tumble dryer and ironing only if required. All these shifts have a significant and collective impact on the energy used as well as increasing the lifespan of your clothes - a coveted piece not only lasts longer but creates minimal environmental impact.
